Posts Tagged ‘internet’

Help Save the Net


December 8th

Australians - Please Help Save the Internet


November 26th


Overall I’ve been very impressed with the Rudd government. On this issue however, I am strongly opposed. The government want to filter our internet, in two tiers. As someone who has worked in the ISP sector for almost a decade I am aware of the impact this will have on our already backwards infrastructure. It will place an undue burden on all internet service providers and this will undoubtedly fall to the consumer to pay for. The internet is only as fast as it’s weakest link, and the weakest link will be the filters. Furthermore any kind of proxy server creates all manner of issues as cached content (and DNS) can be a troubleshooting nightmare for a number of applications.

All of this aside however, is the ideological fallacy that the filter is there to protect us from ourselves. It is foolish to believe that an internet filter will save us from pedophiles, terrorists and bad taste. All these things will exist regardless and the population will pay the price, as usual, to live in a society that is not as free as the ideology it purports to defend.

Australia already lacks constitutional freedom of speech. Our government has already made regular websites VANISH because it didn’t agree with the authors political view. Is that the kind of democracy we are meant to believe in?

I don’t want your money, or your active support. I just want your acknowledgement that you disagree with the proposed legislation that will firewall our country’s internet access, much like China and other totalitarian governments. It will take 10 seconds to sign the petition at GetUp with your name, email and postcode.

Please help.

http://www.getup.org.au/campaign/SaveTheNet/

The Great Mythology of Internet Success


November 16th

I’ve been working with many businesses lately through my work as a web designer and am confronted daily by the myth of Internet Success. It seems the first bubble and a failing economy isn’t enough to curb the enthusiasm of would be entrepreneurs who come with big ideas and ambition but know little about how to go about it.

Often I’m the first person they’ll speak to about their big idea. As a designer / developer it’s not up to me to judge their ideas, only build them, and so for quotation reasons and in doing so often inadvertently unravel their good intentions.

Myth 1: If you build it, they will come.

After building a great looking and functional site, some people are genuinely surprised that they don’t have an immediate audience lining up to empty their pockets into their product or service.

Myth 2: If they come, I’ll be rich.

So you’ve managed to bring lots of people to your site.. hundreds, thousands, maybe tens of thousands? Where is my oversized cheque from the president of the internet I hear you ask? What this? I went over my bandwidth quota and made $4.32 on Google Adsense? Monetizing traffic relies on a realistic business model. If you have good traffic you are only halfway to realizing a successful internet project.

Myth 3: Heaps of people are making money on the internet.

Wrong. Just as many people are making just as much money as they were before the internet. The business landscape and medium has simply changed. Consider this : Netcraft recently reported :

“In the October 2008 survey we received responses from 182,226,259 sites, which reflects growth of 948 thousand since last month.” - http://news.netcraft.com/archives/web_server_survey.html

Most of these websites are probably useless, or at best a placeholder of sorts for a businesses address and phone number, someone’s forgotten idea or personal homepage or blog. The VAST minority of these websites are actually making money.

Myth 4: I have this great idea that is so good merely whispering it to you could potentially cause buckets of money to start raining down on us.

Almost always I’ve heard it before and when I haven’t a quick google soon reveals plenty of others trying to do the same thing. Ideas are the seeds of success, but like seeds need nurturing and a fertile environment to work.

Myth 5: I know how to make a website.

Contrary to popular belief, being able to surf the internet does not make you a website designer or an internet marketing expert. No, not even because you put your email into a contact form and then paid for an e-book that told you all about it. Whatever you *think* you know about SEO and SEM doesn’t make google’s index any smaller. Listen to your graphic designer, Use stunning photography and consider a copy writer. You might know what you want - but you don’t know how to do it, so listen to the people that do and you might be %1 closer to actually succeeding on the internet.

(source - DNA Digital)